Best Practices in Sports Marketing

I have learned that the best approach to having good sports marketing and promotions practices is to have a plan. In the plan there are several important ingredients such as media, possible sponsors and which markets to promote to. If I am starting a firm targeted at troubled athletes I would find first a media vehicle to promote to target market. I would probably run ads on various radio stations about how turned an athletes career around and help put him or her back on track. I would find sponsors who fit with motto of the company for instance maybe Tiger Woods or maybe Shaquille O’neal who is going through a terrible personal life with a divorce and separation from his kids. At the same time I would place the athletes in activities that would help them regain their fans. As some athletes go through a troublesome time and lose touch with their fans. With no fans there’s no fame. So the objective is to just counsel the client as well as try to provide some insight on which direction to take their career.

Press Credentials and Broadcasting in Sports

Recently bloggers have become more and more popular this year. The popularity has grown so much that some bloggers request for credentials to cover sports and other media coverage related material. According to Room Eight, a New York Politics site, states “City Hall gadfly Rafal Martinez sends over the city press release that’s the result of his long battle for press credentials despite not having a print outlet.” This is something this individual has been fighting with for a long time. This shows how difficult it is for bloggers to obtain these credentials. According to hyperlocal.com, one individual is suing the state governor’s office for denying him press credentials.


There have been tensions over sports broadcasting between European sports clubs, broadcasters and regulators and will remain tense in coming years. According to Forbes, the relationship between the major football leagues and clubs have become particularly close. In March, U.K. communications regulator Ofcom ruled that Sky TV would have to resell its sports broadcasting rights to other pay-TV operators. However, football has been the main target in networks’ efforts and they have generally been successful in outbidding traditional free-to-air broadcasters for rights.