Best Practices in Sports Marketing

I have learned that the best approach to having good sports marketing and promotions practices is to have a plan. In the plan there are several important ingredients such as media, possible sponsors and which markets to promote to. If I am starting a firm targeted at troubled athletes I would find first a media vehicle to promote to target market. I would probably run ads on various radio stations about how turned an athletes career around and help put him or her back on track. I would find sponsors who fit with motto of the company for instance maybe Tiger Woods or maybe Shaquille O’neal who is going through a terrible personal life with a divorce and separation from his kids. At the same time I would place the athletes in activities that would help them regain their fans. As some athletes go through a troublesome time and lose touch with their fans. With no fans there’s no fame. So the objective is to just counsel the client as well as try to provide some insight on which direction to take their career.